The Weekly Reset · Ep. 02: Pricing Strategy — Not Like You Know it!
If your pricing feels inconsistent, uncomfortable, or like something you’re constantly second-guessing — this week’s reset is your starting point.
In this week’s reset, we’re uncovering the real reason you’re undercharging. And it’s not your strategy, your market, or your clients. It’s something that’s been running quietly underneath your decisions — and today we bring it into the light, release it from the body, and shift the way you hold your pricing moving forward.
In this episode: — The real reason undercharging keeps showing up in your business — Why pricing is an emotional regulation issue, not just a numbers problem — The patterns of discounting, over-explaining, and hesitating — A guided reset to reveal what’s underneath your pricing, release it, and reconnect with your value — Your aligned action to take into the week: holding your price without flinching
This episode follows Em’s signature Alignment Method — Reveal, Release, Aligned Action — designed specifically for salon, beauty, and wellness business owners who are ready to stop playing small and start leading with confidence in their business and pricing.
RESOURCES + NEXT STEPS
NEW HERE The best place to start is The Shift — The Shift™ is a process that rewires your reaction to money, selling, and self-worth — so you can charge your full value without hesitation.
READY TO EXPERIENCE MORE → Biz Booster
A short yet powerful private 1:1-focused call to strategically get clear on what’s actually not working in your business — and shift it quickly.
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FIND EM:
Instagram → @thekollectiveco
Website → www.thekollectiveco.co
The Shift → https://www.thekollectiveco.co/the-shift