What’s Actually Happening When You’re Not Charging Properly
It’s not about math.
It’s not about market rates.
It’s not even about value.
It’s a loop.
And until you break it, you’ll keep repeating it.
The Pricing Loop (What’s Really Going On)
You know the price.
Fear kicks in. (Rejection. Judgment. Being “too much.”)
Your body moves into people-pleasing mode.
You discount, undersell, or soften.
Relief hits.
Shame follows.
You promise, “Next time I won’t.”
The loop repeats.
This isn’t a pricing problem.
It’s a nervous system pattern.
Why Relief Feels So Good (And So Dangerous)
When you lower the price, the tension drops.
You feel safer.
Less exposed.
Less visible.
But the cost?
Resentment.
Overwork.
Under-earning.
Energy leaks.
And then you’re frustrated — not at the client — but at yourself.
This Is Not About Confidence
It’s about regulation.
Charging properly requires:
✔ Emotional safety
✔ Self-trust
✔ Boundaries
✔ Tolerance for discomfort
You’re not bad at pricing.
You’re just trying to feel safe.
Breaking the Loop
The shift isn’t:
“Charge more.”
It’s:
“Stay regulated while charging what’s aligned.”
Because once your body doesn’t panic at your own price…
You stop softening.
You stop discounting.
You stop apologizing.
And the loop ends.