3 New Instagram Features That Can Help You Get Seen ✨

Instagram just rolled out some updates that aren’t just fun—they’re actually useful if you want to get your content noticed and connect with clients in a more natural way.

Here’s what’s new (and how you can make it work for your business):

1. Reposts = Free Exposure

Now anyone can repost Reels or posts they love, and those reposts will show up in their friends’ feeds. There’s even a new “Reposts” tab on your profile where everything you’ve shared lives.

💡 Why this matters for you: If your content gets reposted, it can reach people who don’t follow you yet. For salons, spas, or wellness businesses, that could mean a client sharing your tutorial or promo with their friends—hello, word of mouth marketing 2.0.

2. Instagram Map = Be Discoverable Locally

There’s a new map where you can choose to share your location with friends (totally optional and customizable). You can also see content posted from nearby places.

👉 To see Story, Live, and Location settings on Instagram, make sure location services are turned on in your phone. Then go to your Instagram profile, tap the three lines (menu icon), and select Settings and activity → Story, Live, and Location.
⚠️ If you don’t see this menu, update your Instagram app to the latest version.

💡 Why this matters for you: This puts a spotlight on local discovery. Imagine someone scrolling the map for “what’s happening nearby” and finding your Reel about a seasonal spa package or your salon’s behind-the-scenes. It’s another way to show up where your potential clients already are.

3. Friends Tab in Reels = More Conversations

There’s now a “Friends” tab where people can see the Reels their friends liked, commented on, or reposted. It’s designed to spark conversations around the content people are already engaging with.

💡 Why this matters for you: If your content makes it into this tab, it’s a natural conversation starter. Think: a client’s friend sees your wellness tip or beauty tutorial in their feed, asks about it, and now they know about you.

Bottom Line

These features aren’t just about keeping up with Instagram—they’re about making it easier for your content to travel further, get discovered locally, and spark conversations that could lead to new clients.

👉 If you’re posting Reels consistently, these updates can give you an extra boost. If you’re not? This is your sign to start.

✨ We’ll keep breaking down updates like this inside The Marketing Club, so you don’t just know what’s new—you know how to use it to grow.