Cold, Warm, Hot: The Secret to Smarter Marketing

Marketing isn’t one-size-fits-all. Just like coffee can be served hot, iced, or somewhere in between, your audience is at different “temperatures” too—cold, warm, and hot. If you’re showing a hot pitch to someone who barely knows you, they’ll tune out. And if you’re keeping things too cold with someone ready to buy, you’ll miss the sale.

In this video, Em breaks down exactly what cold, warm, and hot audiences mean, and how to match your marketing strategy to each stage—so your message always lands where it should.